AI Insights · Timothy · December 2023
Top 5 Horror Games Surge in Latin America on Android in Q4 2023
A Sensor Tower data analysis reveals the performance trends of the top horror games on the Android platform in Latin America for Q4 2023. Downloads and active users numbers show significant engagement in the region.
As the year 2023 came to a close, horror game enthusiasts in Latin America were actively engaging with their favorite spine-chilling titles on Android. Sensor Tower's latest data offers insights into the performance of the top five horror games during the fourth quarter of the year.
The Baby In Yellow experienced a notable increase in downloads, starting at 161K in the last week of September and peaking at 468K in mid-December. The game's weekly active users followed a similar upward trajectory, growing from 440K to over 1.3M in the same period. Revenue for the game also showed an upward trend, with earnings rising from $86K to $165K by the end of the quarter.
On the other hand, Granny maintained a consistent download rate throughout the quarter, with figures hovering around 200K to 367K by the year's end. While its revenue was negligible, the weekly active users saw a steady increase, starting at 837K and climbing to 1.2M.
Nextbots In Backrooms: Obunga also saw growth in downloads, with numbers rising from 164K to 214K. The active user count for this game showed a consistent upward trend, starting at 1.25M and reaching over 1.4M by the end of December. Revenue figures fluctuated slightly but ended the quarter stronger at $75K.
Nextbots In Backrooms: Shooter presented a mixed bag with downloads peaking at 199K in early October and then seeing a dip to 115K in early December before recovering to 115K towards the end of the month. Active users, however, showed steady growth from 1.25M to nearly 1.8M. Revenue peaked at $91K in mid-December, showing a significant increase from the start of the quarter.
Lastly, Specimen Zero - Online horror demonstrated a steady increase in downloads from 117K to 190K. Active users also increased from 385K to 528K. The game's revenue showed a positive trend, ending the year at $562K, an improvement from the $412K at the quarter's outset.
While these numbers provide a snapshot of the games' performance, more detailed insights and data can be found at Sensor Tower, giving a deeper understanding of the mobile gaming landscape in Latin America and beyond.